The Blog

Insights on cloud partnerships, channel strategy, and federal market entry.

Operator-grade thinking on AWS partner programs, hyperscaler partnerships, the revenue pipeline, and federal contracting readiness, drawn from the work we do for clients and partners every day.

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Memory is Not Optional: What AI Systems Actually Need Before We Can Honestly Call Them Conscious

Memory is Not Optional: What AI Systems Actually Need Before We Can Honestly Call Them Conscious

Here is the question I get asked after I talk about our operating stack: if a system remembers what happened yesterday, adjusts its behavior because of it, and refers back to its own prior state when making a new decisio

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AWS Funding as a Growth Engine: How Small Firms Actually Turn MDF, EDP, and ISV Accelerate into Runway

AWS Funding as a Growth Engine: How Small Firms Actually Turn MDF, EDP, and ISV Accelerate into Runway

Every small AWS partner I talk to has heard the acronyms. MDF, EDP, PPA, ISV Accelerate. Almost none of them have turned those programs into actual runway, and it is not because the money is not real.

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Federal AI Procurement in 2026: What the Buyer Actually Reads Before Awarding

Federal AI Procurement in 2026: What the Buyer Actually Reads Before Awarding

I have read a lot of federal proposals that lost on the AI section, and almost none of them lost because the model was bad.

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The Cost Optimization Playbook I Run at TLG: Every SaaS, Every Month, No Sacred Cows

The Cost Optimization Playbook I Run at TLG: Every SaaS, Every Month, No Sacred Cows

Once a month, I sit down with the actual TLG billing dashboard and go through every SaaS subscription line by line. Not a quarterly review, not an annual audit when someone finally notices the number looks big.

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Selling to the Government as a Founder: The First 90 Days That Decide the Next 3 Years

Selling to the Government as a Founder: The First 90 Days That Decide the Next 3 Years

Founders ask me some version of the same question constantly: how fast can I get my first federal contract. The honest answer is that the first 90 days are not about winning a contract at all.

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ISV Accelerate vs. the AWS Partner Path: Which Motion Fits Your Stage

ISV Accelerate vs. the AWS Partner Path: Which Motion Fits Your Stage

ISV Accelerate changes the incentives and the operating expectations. Here is how I pick the right motion based on what you sell and your stage.

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AWS Marketplace Private Offers: How to Structure Them So Deals Actually Close

AWS Marketplace Private Offers: How to Structure Them So Deals Actually Close

Private Offers stall when the payment schedule, EULA timing, and CPPO structure do not match the buyer's approval process. An operator's guide to structuring offers that actually close.

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How AWS Co-Sell Actually Works

How AWS Co-Sell Actually Works, and Where Most Partners Stall

Most partners know the phrase. Far fewer understand what co-sell requires week to week, or why their pipeline sits in ACE with zero movement. The real mechanics, from inside the program…

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AWS Partner Tiers, Decoded

AWS Partner Tiers, Decoded: What It Really Takes to Advance

Tier advancement is not a box-checking exercise. What actually moves you up, the funding that unlocks at each stage, and the mistakes that stall partners for years…

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Mastering Hyperscaler Partnerships for Cloud Providers

Mastering Hyperscaler Partnerships for Cloud Providers

In the rapidly evolving landscape of cloud computing, forming partnerships with hyperscalers has become a strategic necessity for cloud providers. These partner…

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Boosting Revenue with Effective Channel Strategies

Boosting Revenue with Effective Channel Strategies

In today's competitive landscape, businesses are constantly seeking ways to increase revenue. One of the most effective methods to achieve this is through well-…

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Navigating Federal Market Entry for Small Firms

Navigating Federal Market Entry for Small Firms

Entering the federal market can be a daunting task for small firms. With a complex landscape of regulations, requirements, and competition, many businesses find…

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